Self-doubt is that nagging fear that makes us question ourselves: Are we doing the right thing by being self-employed, are our offerings any good? Who would buy from us anyway? Who would pay us what we are worth?
Get tangled up in these internal thoughts and your external efforts – namely, building your business – will stall, Kaya says.
“If you thinking in terms of self-doubt, you are not focusing on your customer, and what their needs are, what they need from you,” she says.
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