You should do both.
So says Julie Austin, an award-winning author, inventor, and multiple business owner. Julie joined marketing expert Susan Rich on Susan’s internet radio show: Get Noticed Now! The show broadcasts live every Thursday morning,8 am PT/11 am ET.
They talked about why it is important to continually look at ways to create products/services while innovating opportunities to generate revenue.
It’s also vital that you — small business owner — differentiate yourself to yourself before you ever seek publicity. Sure you can (and should) hire experts to take your business forward. But if you can’t explain to yourself why you are different, better, faster, more unique than the competition, your PR staff can’t do it, either. Which means you’ll be wasting time, money, and opportunity.
Read the rest of the article here, and join us next week as Susan interviews business coach Kaya Singer. They’ll talk about the top hitch most women face when it comes to marketing their business…and…guess what — it’s not MORE SALES.
Listen and Learn:
Every Thursday morning, 8 am PT/11 am ET
Right here on w4wn.com!